Manifesto

Statement of intent

Subtone doesn't release records. It publishes them

Four-track studies, pressed in small numbers, distributed quietly, mastered loud. A record shop that behaves like a small press.

01
No AI.
Every record is chosen by a person with a name.
02
No tracking.
We know what you bought. We refuse to know anything else.
03
No playlists.
A catalogue is meant to be read in order.
04
No algorithm.
People decide what is published. People stay accountable.

Mission

subtone.fm is a curated platform connecting underground electronic music artists and labels directly with their fans. No compromises on audio quality. No middlemen. Just music.

What we stand for

  • -Lossless only - WAV, AIFF, FLAC. No MP3 downloads.
  • -Curated selection - quality over quantity. Underground focus.
  • -Direct support - your purchase goes directly to artists and labels.
  • -Transparent pricing - artists set prices. Clear revenue split.

Inspired by

We take inspiration from the best record shops, labels, and platforms: Hardwax, Fabric, Berghain, Bandcamp, and the countless independent labels pushing underground electronic music forward.

Launch status

Invite-only launch 2026. Applications for sellers opening soon.